Every year hundreds of contestants gather on Cooper’s Hill in Gloucestershire, England, to participate in the annual cheese chase. The chase consists of the contestants hurling themselves down the steep and bumpy hill after a wheel of rolling cheese.
Though the tradition may seem bizarre, it is as popular as ever with the folks from this cheese town and tourists alike. It is so popular in fact that there are several races during the day, despite the presence of the emergency medical workers who invariably end up removing battered and bruised contestants from the hill side every year.
The prize? A 9 pound wheel of Double Gloucester, of course, the signature cheese from the county. You can write to the tourist board to get more information (the event is held some time in May) at firstname.lastname@example.org. Of course you can skip the ankle-spraining part and just head to your local cheese shop, most of which will carry this popular cheddar-like cheese.