Cheez what?

Processed “cheese product” is ubiquitous in American supermarkets. Product lines like Kraft Singles, Cheez Whiz and Velveeta have dominated the market for close to a century. So where did this stuff come from, and is it cheese?

Kraft was first to the process cheese scene in the 1920’s, just as the world was getting back on its feet post WWI. Industrialization was all the rage, and unfortunately the world of cheese was not immune. Along came J.L. Kraft & Bros., and pretty soon cheese was being made in blocks that could be cut, packaged and distributed in record time, and at record low prices. And thusly the American appetite for those geometrically perfect Kraft singles (launched in 1950) was born.

Technically speaking, processed cheese is a little bit of real cheese with a whole lot of crap added. They start with a hunk of real cheese (mostly cheddar), and add enough emulsifiers, water, artificial flavoring and coloring to produce a generic-tasting, non-separating, fast melting cheese product with an unnaturally long shelf life. You are looking at a 12+ list of artificial ingredients, rather than the three natural ingredients in real cheese (milk, salt and rennet).

If you must have that Chili Velveeta with your Nacho Cheese Doritos, go for it. I couldn’t give up cheesy-poofs even if I tried. Just remember that if it’s real cheese you are craving, do your body good and buy the real deal.

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Nice info. I do love melted cheese then use it for dipping for nachos. :) It's a nice homemade movie snack. It takes like a minute to do. :)

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